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Edge’s Paul Puey: “Digital Security Will Take Place on the Edges”

Security is one of the hottest topics in today’s ever-evolving digital world. A steady flow of debate continues to take place at tech forums worldwide on topics like encryption, passwords, two-factor authentication, hardware wallets and the like.

As cryptocurrencies and the tools being used to manage them take shape, questions loom about the most efficacious ways to protect both user assets and privacy. One individual who is at the epicenter of this active space is Paul Puey. He is co-founder and CEO of EdgeSecure, a blockchain-inspired, decentralized, open-source, zero-knowledge, global information security solution platform.

Airbitz, his signature enterprise was birthed in 2013 as a bitcoin wallet provider and merchant directory. Today, he’s orchestrating a rebrand of this wallet, now called Edge.

In an interview with eBits.Co, Puey talks about the tricky balance between new security and privacy measures being introduced and user experience. He also explores an emerging theme called “securing the edges” that forms the basis of his current work

BM: What sort of problems are you attempting to solve these days?

PP: The aspect of cryptocurrency we initially wanted to address revolved around how to effectively use secure keys. That was the impetus behind our decision to build a feature rich, functionally rich wallet at Airbitz over the years. We feel like this has really differentiated us in the whole area of key management.

BM: How does your concept of EdgeSecure fit in here?

PP: Our goal has been to broaden Airbitz by turning our key management standard into a platform for other apps. Even before we rebranded, we were already using the term Edge Security to examine how to come up with a solution that’s different from enterprise security. We view our approach as fundamentally different in the sense that we’re not trying to make a router or server more secure. Rather, our aim is to take data and secure it before it ever hits a device.

In short, we are able to secure data before it goes out onto a network or server. People and their devices are what we are trying to secure. That’s where the term Edge comes from — before a user’s data ends up on their device, goes out to a network, goes onto a server — the encryption of that data happens first, as we say, “on the edges.”

BM: But what about server networks?

PP: We still believe that server security is important. But the visibility and encryption of that data all happens first before the data gets saved, broadcast and sent out on the network or gets onto a server. The concept of making data private and secure to the point where only the user can access it “on the edges” has never been an area of focus for cybersecurity companies.

BM: So, in a nutshell, how does all of this actually work?

PP: It works through a combination of technologies we’ve had for decades but have never been packaged the way we are seeking to. The technology that we’ve developed involves encrypting data on the client side. Most of the software out there doesn’t do this. Rattle off any app that you are running on your computer or your phone, and the data you generate and create is not encrypted, let alone automatically backed up.

BM: Are there other security measures you’ll be employing?

PP: We’ve also added two-factor authentication, although I fundamentally hate it from a user experience point of view. Two-factor is particularly problematic and a poor approach if the second factor for authorizing access is a phone number or email address. It’s better than nothing, but it’s not what one would consider to be “good two-factor.”

BM: Is there a solution to this?

PP: Yes, since 2015, we’ve been employing what we call “one touch, two-factor,” where we take two-factor and make it invisible by baking it in our Airbitz app. This eliminates the need for notification by SMS or email, or via an app like Authy or Google Authenticator.

BM: Can you talk a bit about password recovery? This can be a big issue with crypto users.

PP: It is indeed. Think about this for a moment: If you lose your mobile phone or other type of device, in the Google Authenticator world you have just lost your access completely. So, it’s up to the service you are using to determine a recovery mechanism. What’s interesting is that some services don’t give you one. Others offer recovery via email, SMS, or other similar mechanism which then introduces the same issue. We, therefore, believe in recovery via time lock, where your account is locked for a period of time before you can reset it.

BM: In the meantime, are there ways to prevent users from losing their password in the first place?

PP: There is some psychology involved here. Part of our philosophy at EdgeSecure is to carefully align technology with humanity. This involves a recognition of the fact that we’re all fallible beings, that we do forget passwords. One step we employ to help people not forget passwords is to ask them to voluntarily enter it from time-to-time when they go to access their app. Our intent is to give them the opportunity to change it if they forget it at that moment.

BM: How exactly does this work?

PP: We have an algorithm inside of the app that has what we call a reminder “step off,” based on users actually entering it. This “step off” is how frequently we remind you based on how many times you’ve actually entered the password in the past. Obviously, you can get into the app with a pin, thumbprint and now facial ID. But if you lose that device, the password is the only way to get back on.

BM: This seems like an idea that other tech solution providers will likely want to pick up on.

PP: No doubt. We fashion ourselves as the world’s only password recovery for encrypted data. While that, in and of itself, is a patentable idea, we’ve opted to not patent, in the name of open source, open collaborative effort.

BM: What sort of criticism do you hear from the crypto community?

PP: One of the main ones we get is that we are not as secure as a hardware wallet. These criticisms come from people that often harbor the biggest fears of something that I have yet to see happen, namely, a person losing crypto from a device attack. Sure, you might hear of publications espousing theoretical exploits. But I haven’t seen evidence of a mass exploit with cryptocurrency taken on a device with encrypted data. Yet there are millions, if not billions, of dollars being poured into solutions for that problem.

BM: Aren’t hardware wallets a great resource then for those who have these concerns?

PP: They can be. But it’s important to keep in mind that with hardware wallets, the attack vector isn’t someone getting into it digitally over the internet. Rather, the attack vector is the individual user. I can’t count the number of people who say to me after purchasing a hardware wallet, “Now, I’m secure!” I then ask them, what did you do with the backup information? Often they’ll say, “I put it on Google Drive.” My response: “You did what? That’s the worst thing you could possibly do with the private key.”

BM: Finally, what are your thoughts regarding security vulnerabilities among centralized exchanges?

PP: It’s a big concern, no doubt. Coinbase is obviously the most recognizable example in the crypto world, but I don’t think that their model can survive long term. I’d describe them as a $15 billion piñata for hackers. Yes, they haven’t been hacked and I believe a combination of luck and skill has prevented that from occurring.

BM: So do you believe that it’s just a matter of time before a serious hack occurs?

PP: Let me say this. One of the hardest aspects of centralized security is that it doesn’t scale. In other words, the bigger you get, the harder it is for you to secure. And as the pot becomes bigger, you have to hire and entrust more and more people inside the company. So it takes just one bad apple with access and there goes a lot of user money.

BM: Where do you see this security space headed?

PP: In the next 3–5 years, we should actually see a trend where users will seek out what I call Edge-secured apps, where people can control their own data. These encryption and Edge solutions will be invisible to those using the app, which will go a long way toward enhancing user experience along with security and privacy.


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Startups

The Gateway for Financial Revolution with BABACOIN, Father Of Coins in The WORLD, PRE ICO- ICO to Start very SOON

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This is a sponsored press release and does not necessarily reflect the opinions or views held by any employees of The Merkle. This is not investment, trading, or gambling advice. Always conduct your own independent research.

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Startups

10 Reasons to Be Excited About Essentia

Here’s ten reasons why Essentia has the potential to break the internet of fragmentation and propel us towards mainstream blockchain adoption.

1: Essentia is not just an application or a simple platform, it’s a protocol.

Essentia does front itself with a user-friendly interface to navigate across multiple blockchains and decentralized apps. But its open-source code also means that developers can tuck into the back end and create customized experiences, for anyone to use.

2: Essentia automates the unnecessary digital admin, meaning you can get back to working on what really matters.

Buying or selling crypto/assets? Simply set the value parameters to your preferred prices and Essentia will scan over your exchanges. By doing all the manual work instantly, Essentia ensures you get the best value.

3: Essentia is creating two brand new application classes, cross-chain apps (cApps) and multi-chain apps (mApps).

As we have all begun to realize the world of eBits are painfully fragmented. The lack of integration is exactly what Essentia has aimed to eliminate, with this new protocol, decentralized apps can function across chains and work simultaneously on multiple chains.

4: As a personalized operating system, Essentia allows us to interact with the new decentralized Internet. It’s like a bridge between the past and the future.

For newcomers and tech experts alike, accessing and managing the web of decentralized entities has never been easier. Essentia can be thought of as a customizable OS which enables us to transport our data from centralized platforms to infinitely more secure decentralized services.

5: Essentia cannot own or access your personal data, nor will the (de)centralized services you use.

Imagine no centralization, it’s easy if you try. No data thieves below us, above us only sky… Doesn’t really flow, but you get the gist. There is no supreme commander with access to swathes of personal data. Everything done within Essentia remains completely in the users’ hands, we can thank blockchain technology for that.

6: Essentia automatically interoperates with DApps in their native token, you’ll never need to carry multiple tokens again.

Requiring a single token for each DApp you use is incredibly unpractical considering the time and cost in acquiring them. The ESS token may be the last token you ever have to obtain, that’s because it enables you to access your favourite decentralized services in one. How convenient!

7: On top of Essentia you can build applications in whatever language you want.

Essentia is language agnostic. We wanted to make sure any developer around the world has the ability to use Essentia as their tool to create next generation blockchain based decentralized facilities. It’s a way of ensuring we build this community together, spread the blockchain love and speed towards mainstream adoption.

8: Essentia has integrated the best of the best applications, so you can natively interact with one convenient point of access.

One seed to access your digital life, in its entirety or just sections. Our hard work partnering with and integrating the next best apps and services means it’s finally possible to have your entire crypto life secure and accessible only to you, from anywhere in the world.

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It has finally become a possibility! Forget insecure passwords that are likely to be forgotten and vulnerable to be hacked. Essentia has adopted state of the art eLogin technology to ensure your accounts are only accessible to you.

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Ever checked the price of eBits then gone onto your exchange and it’s already changed for the worse? Never miss out on a good deal again. Not only can you automate the process but you could even use Amazon Alexa to voice command trades across the various exchanges to get the best price. Not a single button needs to be pressed!

The extent of possibilities is by no means limited to ten examples, but we can already see why investors are getting excited about the upcoming ICO. The private sale recently closed which reached the hard cap of over $20m and offers for over $70m. It’s not too late to register in the whitelist so head over to Essentia.one and have a look around!

For more information check out the official website and join the Essentia Telegram.

This is a sponsored press release and does not necessarily reflect the opinions or views held by any employees of The Merkle. This is not investment, trading, or gambling advice. Always conduct your own independent research.

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Startups

Experts Wow as Mark.space Launches Unit Exchange and Designer Renders

MAY 28, 2018MARK.SPACE, which operates world’s first open-source, platform-agnostic 3D, VR and AR-compatible ecosystem, today announced two major technological developments: the upcoming launch of their own unit trading platform UNITEX, as well as some spectacular additions to the design of their virtual universe – a rich variety of highly-realistic and thematic 3D renders.

MARK.SPACE enables businesses, e-commerce merchants, and private individuals to quickly and easily create a fully 3D, VR and AR-compatible world that can be accessed from any device with any browser, while also being well-suited for any VR-enabled headset. Using simple and easy-to-use proprietary tools developed by MARK.SPACE, users can develop state-of-the-art virtual ‘units’, and the 3D objects inside these units. Currently, five localized cities are open for settlement: Japan, China, Russia, eBits, and Global. The latter is already at its 80% capacity. To date, the company has raised a total of US$22 million from investors globally.

Set to launch in the end of May 2018, UNITEX, yet another convenient embranchment of the platform, will serve as an online exchange for existing units within the MARK.SPACE Universe. It will enable registered users (of which there already are approximately fifty-thousand, with the number steadily rising), to use this handy tool to browse, sell, buy, or exchange units with others registered in the system. Like all MARK.SPACE add-ons, packages and applications, UNITEX will be accessible through MARK.SPACE PASS – the users personal account that interconnects all of the platform’s integrations.

In terms of VR-compatibility, one of MARK.SPACE’s unique selling point has always been the know-how creation and integration of ultra-light weighted and, at the same time, incredibly realistic 3D-renders. Back in December 2017, the platform pleasantly surprised its Community and even more so the industry experts by launching and making publicly accessible their free visual Constructor. Today, MARK.SPACE is adding extensive designer packs to its already impressive 3D-template collection. Users will soon be able to choose from four designer packs, called “Lite”, “eBits”, “Exclusive”, and “Individual”, respectively. Each pack will include various thematic interior styles, decorative elements and items of interior.

MARK.SPACE is also allowing its residents to place project orders, after which 3D-architects will create unique location designs customized to someone’s specific order. Users can send their own templates, pictures, photographs, videos and such, which all could be integrated into their MARK.SPACE Units. Acquirers of customized designs can even choose to buy exclusive ownership rights to all unique decoration elements created. Some of the extensive designer packs are already available to registered users, with more to follow.

MARK.SPACE is an open-source platform for creation of 3D, VR and AR-compatible websites, available on any browser, on any device, and without pre-installation or pre-registration. Users don’t need to know even the basics of programming to create VR-compatible web-spaces and headgear is optional. HTML5 frontend development allows to connect any top-level domain to any space in the virtual universe of MARK.SPACE. Website: http://mark.space

Contact: Dmitriy Filonenko
Marketing & PR Manager
Website: http://mark.space/
Email: [email protected] 

This is a sponsored press release and does not necessarily reflect the opinions or views held by any employees of The Merkle. This is not investment, trading, or gambling advice. Always conduct your own independent research.

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